Cruz-Diez in the vineyard of art

"The art of wine and the art of color came together to create a unique experience."

1 year ago | SoTA Magazine

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Edgar Cherubini Lecuna

París, Noviembre 2018

The union of art and winemaking, that is what Bodegas Otazu presents this year with the limited edition of Vitral de Otazu, displaying on its label an Induction Chromatique, original work of the kinetic artist Carlos Cruz-Diez. Vitral de Otazu (2013) is the icon of the wines of the Bodegas Otazu in Navarra, Spain.

Vitral de Otazu, which was placed in 2003 in the number 94/100 of the Parker’s international score (Wine Advocate), is composed of a mixture of the Cabernet Sauvignon and tempranillo strains, aged for 18 months in oak barrels and for 40 months in bottle. The result presents iridescent shades of color, peculiar aroma and depth in its taste, due to the special orographic and climatic conditions of the Otazu lordship where the vineyard is located. It is a region culturally and historically linked to the territorial wine since the time when King Carlos III of Navarra (1387-1425), called “El Noble“, wandered through that area to enjoy the local tempranillos.

Vitral de Otazu, which, in 2003 in the was placed number 94/100 of the international score Parker (Wine Advocate), is composed of a mixture of the Cabernet Sauvignon and tempranillo strains, aged 18 months in oak barrels and 40 months in bottle. The result presents iridescent nuances of color, peculiar aroma and depth in its taste, due to the special orographic and climatic conditions of the Otazu lordship where the vineyard is located. It is a region culturally and historically linked to the territorial wine since the time when King Carlos III of Navarra (1387-1425), called “El Noble”, wandered through those parts to enjoy tempranillos that occur in that area.

The unique microclimate of the terroir of the Señorío de Otazu, gives its wines extraordinary qualities and is the hallmark of its vineyards which have geographical recognition and quality Protected Designation of Origin Pago de Otazu. The denomination of Pago is the maximum category that a vineyard in Spain can obtain, superior to the Qualified Denomination of Origin.

Another outstanding strain that has joined this wine is Carlos Cruz-Diez (1923), a leading figure in contemporary art. His optical-kinetic works can be found in the permanent collections of institutions such as the Museum of Modern Art (MoMa), New York, the Tate Modern, London, the Musée d’Art Moderne de la Ville de Paris, the Center Pompidou, the Museum of Fine Arts, Houston; and the Wallraf-Richartz Museum, Cologne. The artist lives and works in Paris since 1960.

In the conversation we had with the artist in his workshop in Paris, we asked him about the design of the label for this exceptional wine.

 Lets talk about the design of the Vitral de Otazu’s label? 

When Bodegas Otazu contacted me in 2013 to accompany them in this initiative, I decided to create an Induction Chromatique in order to characterize how special the limited edition of this emblematic wine was going to be. Those who observe the label will be able to enjoy of the chromatic ranges that appear and disappear, depending on the direction and the intensity of the light source, as well as on the angle and distance of observation of the bottle. The colors that appear have a virtual existence, however they are as real as the pigments used in the printing of the label.

What the reason for the lines in your design?

From my first experiments on color behavior, I achieved post-image effects with great precision by using lines. The line is not an aesthetic element in my work, it is the most efficient medium I could find to multiply the critical zones of vision between two planes of color. This is how I can generate new and unstable chromatic ranges, which does not prevent the result from being an expressive fact, communicative and sensitive. 

Do you mean that the effect you achieve in your works exhibited in a museum or in a gallery can also be reproduced on the label of a bottle?

In my artworks the color floats virtually outside the support that contains them. What appears to be a shape, is actually a programmed sequence of parallel lines. By accumulation, this lines generate spaces of changing and virtual colors that have not been physically applied, is the color emerging from the plane to space. The surfaces that I conceive for this purpose, create a chromatic spectacle of transfiguration that is independent of the form that contains it. The concept and effects of an “Induction Chromatique” can be observed in a large piece or in this label of just a few centimeters.

 

Since 2009 Bodega Otazu is one of the 14 wineries in Spain that has the quality recognition of “Vino de Pago”, the highest category that a vineyard can obtain and that allows wines to be produced under its own Protected Designation of Origin “Pago de Otazu” .

Pago wines are exclusively linked to the winery that receives this distinction, not only for its peculiar micro climatic qualities or the characteristics of its soils, which differentiate it and distinguish it from others in its surroundings, but also due to the fact that they use only their own grape to produce personal wines with a clear quality consistency over time. Under this scheme, wines produced in warehouses with P.D.O are located at the top in terms of quality and consumer guarantee, equivalent to the Grand Cru Classé in France.

Guillermo Penso Blanco, CEO of Otazu, tells us that the Vitral Otazu project is the result of several years of joint work between Bodega Otazu and Articruz, Carlos Cruz-Diez’s workshop in Panama: “The artist made the designs of thirty different works, with harmonies of different colors that will accompany the 30 years of Vitral, from the first, in 2013, until the last in the year 2042. The art of wine and the art of color came together to create a unique experience in each bottle” he said.

Bodegas Otazu, was chosen in 2012 as one of the most unique viticultural projects worldwide that combine architecture, nature, art and wine.

edgar.cherubini@gmail.com

www.edgarcherubini.com

@edgarcherubini

 

 


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